Webhook / Custom CMS

Webhook / Custom CMS Integration

For CMS platforms not directly supported, Outpacer offers a webhook integration that sends article data to any HTTP endpoint.

Setup Steps

• In Outpacer, select Webhook as your CMS type.
• Enter your webhook URL — this is the endpoint that will receive article data.
• Optionally add an API key or secret header for authentication.

Webhook Payload

When an article is approved for publishing, Outpacer sends a POST request to your webhook URL with a JSON payload containing:

• title — Article title
• slug — URL-friendly slug
• content_html — Full article content in HTML
• content_markdown — Article content in Markdown
• meta_description — SEO meta description
• featured_image_url — URL of the featured image
• keyword — Target keyword
• tags — Suggested tags/categories

Use Cases

The webhook integration is ideal for headless CMS setups (Strapi, Contentful, Sanity), static site generators (Next.js, Gatsby, Hugo), or custom backend systems. You write the receiving endpoint; Outpacer handles content generation and delivery.

Retry Logic

If your webhook endpoint returns a non-2xx status code, Outpacer retries up to 3 times with exponential backoff. Failed deliveries are logged and can be retried manually from the article detail page.