Analytics & Reporting

Outpacer provides built-in analytics to track the performance of your content strategy without leaving the platform.

Dashboard Metrics

Your dashboard displays key metrics at a glance:

Total articles generated and published
Average SEO score across your content
Keyword rankings and position changes
Organic traffic estimates (when GSC is connected)
Backlink growth over time

Google Search Console Integration

Connect Google Search Console to unlock real traffic data. Outpacer pulls in impressions, clicks, average position, and CTR for each keyword and article. This data feeds back into content plan optimization.

Article-Level Analytics

Each article has its own analytics card showing:

Current ranking position for the target keyword
Ranking history over time
Estimated organic traffic
Backlinks pointing to the article
SEO score breakdown

Reporting

Export performance reports as CSV or share them with clients via a link. Reports include content production metrics, ranking improvements, traffic growth, and ROI calculations based on estimated traffic value.