Shopify Integration

Outpacer publishes articles to your Shopify store's blog, helping e-commerce brands build organic traffic through content marketing.

Setup Steps

In your Shopify admin, go to Settings > Apps and sales channels > Develop apps.
Create a new custom app with "write_content" and "read_content" scopes.
Install the app and copy the Admin API access token.
In Outpacer, select Shopify as your CMS type and enter your store URL and API token.

Blog Selection

Shopify stores can have multiple blogs (e.g., "News", "Guides"). Outpacer lets you select which blog to publish to. If you only have the default "News" blog, articles will be published there automatically.

SEO Benefits for E-commerce

Blog content is one of the most effective ways to drive organic traffic to your Shopify store. Outpacer generates articles optimized for informational keywords related to your products, capturing top-of-funnel traffic that converts into customers over time.

Image Handling

Featured images are uploaded to your Shopify Files library and attached to the blog post. In-article images are hosted via Outpacer's CDN and referenced in the HTML content.