Free Tool

Domain Authority Checker

Check the estimated domain authority of any website. Understand where a domain stands in terms of SEO strength and backlink profile.

What Is Domain Authority?

Domain Authority (DA) is a score from 0 to 100 developed by Moz that predicts how well a website will rank in search results. A higher DA means stronger SEO potential. New websites typically start around DA 1-10 and grow as they earn backlinks and build content. Most successful blogs reach DA 30-50 within their first year of consistent publishing.

How to Improve Your Domain Authority

DA improves primarily through earning quality backlinks from other websites. Publish content that other sites want to link to (original data, free tools, comprehensive guides). Internal linking also helps distribute authority across your pages. Consistent publishing over 6-12 months builds the topical authority that search engines reward.

DA vs DR: What Is the Difference?

Domain Authority (DA) is a Moz metric, while Domain Rating (DR) is the Ahrefs equivalent. Both measure backlink strength on a 0-100 scale, but they use different algorithms. A site might be DA 40 but DR 55. Neither is an official Google metric — they are third-party estimates that correlate with ranking ability.

Build domain authority on autopilot

Outpacer publishes SEO-optimized content daily and builds backlinks through our exchange network — growing your DA automatically.